Bergman Marketing is dedicated to helping Midland business owners grow their operations and improve their brand's presence. Founder Rick Bergman recently sat down for an interview to provide insight into his company and its available services.
According to the website, Bergman Marketing is a company devoted to creating a successful marketing strategy. The company specializes in providing effective strategies in order to increase sales numbers and preserve businesses. Their website lists three major approaches to help businesses: getting a clear message, converting more leads, and growing their email list.
Bergman Marketing’s messaging strategy revolves around preserving businesses and attracting more clients, according to the company's website. The website says that email can still play an important role in business and offers advantages as ownership grows. Bergman claims that social media is not necessarily superior to email, due to its vulnerability to changing algorithms which could present obstacles to reaching audiences. Bergman Marketing’s focus is to create an automated process and sales funnel in order to help businesses. By doing this, they add value and transform possible customers into buyers through email. The website said that this format has the potential to generate a 33% increase in online sales by changing the mind of shoppers who are not yet ready to purchase.
Rick Bergman, Founder and Marketing Strategist at Bergman Marketing, said that most small businesses waste money on marketing and that he wanted to help Midland businesses to "harness the power of narrative to grab more attention, convert more sales and create a more loyal fan base."
"My wife and I love Midland," Bergman told Midland Times. "Most of the businesses here focus solely on sales to drive revenue. I wanted to pair their sales with a compelling marketing strategy so they can grow a business they love."
Bergman says that his agency offers services to help businesses grow their business including copywriting, email marketing, sales funnels, advertising, website design and customer research.
"There is a dire need for better marketing in Midland," Bergman said. "Most marketing in Midland is running ads or getting their logo printed on a golf shirt."
As a business owner himself, Bergman says that since Midland is full of entrepreneurs, that "it’s been great to connect and share insights with one another."
Seeing Midland's potential to sends ripples around the globe, Bergman wants to help local businesses grow to "make a bigger impact locally and eventually globally."
"Your time is valuable. I’d like to partner with businesses who are eager to grow and need an expert to show them the way," Bergman said.
Bergman diligently engages with the local community to foster positive relationships. He dedicates much of his time outside of work to serving at Mid-Cities Community Church and has given several keynote speeches to train local business owners on how to use the power of story to better market their business. He adds that he intends to do more workshops in the near future as a continuing education.
Bergman Marketing is a member of the Midland Chamber of Commerce, according to the Chamber's website. The Midland Chamber of Commerce is an organization that operates based on member participation with the purpose of enriching the thriving business environment in Midland and the Permian Basin area as a whole. The Chamber offers resources such as building networks to establish connections with businesses in the area and other professionals, employing marketing strategies to promote and exhibit businesses, access to training programs to enhance knowledge and expertise concerning business, and exploring opportunities to generate income and help build savings.