Joseph Norman, Oilfield influencer and optimization consultant, said he posted three oil and gas-related videos daily for 90 days, which initially gained modest traction, but after one video went viral with a million views, his follower count surged to 10,000. Norman was a guest on a recent episode of the Best of Midland Podcast.
“I had a whole catalog, so I just started posting every single night before I went to bed—three videos a day for 90 days straight,” said Normanon a recent edition of the Best of Midland Podcast. “Sometimes I just found a video; I don't know what the video was, but it was all field-related. You know, you got to stay in your genre. I was very specific about what I posted, and I posted three times a day for 90 days.”
“In a couple of weeks, one of my videos got 25,000 views,” Norman said. “I got 25,000 views, and I'm just like, ‘Oh, maybe this thing is working. Maybe there are people on TikTok that want to see oil and gas content.’ I kept on posting, and then, lo and behold, one of the videos went viral. It got a million views. I got like 10,000 followers. I was like, ‘Babe, I'm about to get 10,000 followers in like a couple of weeks.’"
Norman is an optimization consultant at FluidLevels, an oil and gas service company in the Permian Basin of West Texas. FluidLevels specializes in optimizing artificial lift systems to maximize production and prevent failures. He also runs the company’s YouTube channel, which highlights the oil and gas industry and the people involved in energy production.
Best of Midland Podcast is hosted by Ryan Shewchuk and Terra Avery. It is an extension of the broader Best of Midland program, which aims to support small, local businesses by showcasing them and the people behind them. Their website lists top businesses and upcoming live events happening in the area.
The podcast is available on Apple Podcasts and Spotify.