The city of Midland recently played host to the 1:11 Project on May 3, an event aimed at providing information on the dangers of fentanyl. The 1:11 Drug & Fentanyl Awareness Program is a registered non-profit organization committed to raising awareness about the risks associated with Fentanyl and fighting against its misuse.
According to the organization's website, the 1:11 Movement conducts extensive public awareness campaigns to disseminate information about Fentanyl and its potential dangers. The group utilizes social media engagement, community workshops, educational seminars, and targeted advertising as tools for sharing its message.
The target audience of this group includes young people, parents, healthcare professionals, and law enforcement agencies.
The vision statement of the organization reads, "To envision a community free from the devastating impacts of Fentanyl, where every individual, especially our youth, thrives in an environment of compassion, resilience, and comprehensive support."
This visit by the organization comes at a time when Fentanyl cases are on the rise in the region. KWES News, a Permian Basin NBC affiliate reported that the Permian Basin Council of Alcohol and Drug Abuse (PBCADA) has observed that such cases predominantly affect youth and young adults.
According to KWES News' report based on data from The Centers for Disease Control and Prevention (CDC), it was estimated that 69 percent of all drug-related overdoses last year were linked to Fentanyl and other synthetic opioids.