Zoo Midland, a new zoo being built in West Midland, is poised to impact the city’s economy, tourism industry, and local infrastructure, according to city officials. The family-friendly attraction is part of a broader effort to diversify Midland’s economy and strengthen its appeal to residents, businesses, and visitors.
The zoo will be located on the former Nueva Vista Golf Club within The Preserve, a mixed-use development spanning over 173 acres. Midland Planning and Development Director Elizabeth Triggs spoke of the project’s expected benefits.
“The zoo is a transformative investment in quality of life, offering a key amenity in a community where more than 18% of the population is under 10 years old,” Triggs told Midland Times. “It boosts Midland’s appeal as a place to live and work, while driving economic growth through tourism and local spending.”
Triggs added that the project would help diversify Midland’s economy by attracting families, businesses, and visitors, and would play an important role in workforce retention and attraction.
Zoo Midland is expected to benefit local hotels, restaurants, and retail businesses by drawing more visitors to the city. For Midland residents, the nearest zoo is Abilene Zoo, located 150 miles east.
“This development will increase tourism by attracting both local and regional visitors,” Triggs said. “The Preserve and Zoo Midland will draw interest from across West Texas, boosting visitor spending on hotels, dining, and shopping. This revenue supports local businesses, creates jobs, and generates additional funds for local taxing entities.”
City officials noted that funds generated through increased tourism will be reinvested into infrastructure, parks, health, safety, and education, benefiting the community.
Beyond economic growth, Zoo Midland will offer educational opportunities for local schools and families through field trips, guided tours, and conservation-focused programs. Visitors will be able to see behind-the-scenes operations and gain insights into wildlife care and conservation efforts.
“By allowing visitors to witness the daily care of the animals, we’re turning the behind-the-scenes into an educational experience,” Zoo Midland Director Jason Green said. “It helps visitors understand the complexity of animal care, especially the unique needs to maintain their health and well-being.”
Green emphasized the zoo’s role in fostering environmental education and promoting conservation awareness. “Our goal is to create engaging, hands-on experiences that inspire curiosity and awareness among visitors of all ages,” he said.
As Midland continues to grow, Green sees Zoo Midland as a cultural cornerstone for the city. "As a city develops, people look for enriching cultural experiences, and this zoo will offer one of those opportunities," he said.
Zoo Midland also plans to collaborate with national and international conservation organizations, furthering efforts to preserve endangered species and promote sustainability. The zoo will implement eco-friendly practices in its design and operations, ensuring its long-term impact on both the community and the environment. With a focus on animal welfare and education, Zoo Midland aims to become a major regional asset and a leader in conservation efforts.