Shoppers and families are invited to A Cowboy Christmas on Sundays through December for a day of holiday fun and local shopping. Hosted by Modern Pop-Up Market and The Tailgate, the event will feature more than 60 local vendors, kid-friendly activities, and a special appearance by Cowboy Santa.
The Tailgate, located at 4401 N Big Spring St, Midland, will be open from noon to 9 p.m., with the Modern Pop-Up Market running from 1 to 6 p.m. to allow time for attendees to browse and support small businesses.
“We’re thrilled to showcase a wide variety of vendors, from local boutiques and men’s clothing lines to baked goods, jewelry, home decor and even beef jerky,” said Kimberly Whitten, owner of Modern Pop-Up Market. “Most of these vendors don’t have a storefront, so this is a perfect opportunity for them to reach the community.”
In addition to shopping, families can enjoy free photos with Cowboy Santa from 4 to 6 p.m.
“There’s no need to bring anything for the pictures,” said Ariel Herrera, co-owner of The Tailgate. “We just want everyone to have a fun and memorable experience.”
There will be a number of activities available for children, including an obstacle course, bounce houses, face painting and train rides.
“This event isn’t just about shopping,” Whitten said. “It’s about creating a day for families to come together and make lasting memories.”
According to the organizers, the collaboration between Modern Pop-Up Market and The Tailgate is a natural fit, especially during the holiday season.
“We partner with Modern Pop-Up Market throughout the year, and this felt like the ideal way to bring the community together for Christmas,” Herrera said. “Our goal is to provide a space to shop local and enjoy the holiday spirit.”
Organizers are already planning to make the event an annual tradition.
“Follow Modern Pop-Up Market on Facebook and Instagram to see our schedule for 2025,” Whitten said.