Zoo Midland launches 'Zoo Midland in the Wild' campaign

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Zoo Midland's zebra print signal box in Downtown Midland | Provided Photo

Zoo Midland unveiled a new campaign aimed at connecting with the community and generating excitement for its upcoming project. The "Zoo Midland in the Wild" initiative features 10 signal boxes throughout the city wrapped in vibrant animal patterns, inviting residents to explore and discover these unique installations.

"Zoo Midland is more than just a zoo; it's a destination that will foster pride and joy within the community," said Zoo Director Jason Green. "'Zoo Midland in the Wild' is our way of inviting everyone to be a part of this journey and celebrate the spirit of exploration and adventure right here in Midland."

The campaign encourages participants to share their discoveries on social media by tagging Zoo Midland and using the hashtag #ZMintheWild. The zoo is also running a special contest on its Facebook page, offering followers a chance to win a prize pack featuring custom-designed Zoo Midland merchandise. Contest details can be found on Zoo Midland’s Facebook page.

This initiative is part of Zoo Midland's broader mission to engage the local community and build anticipation for the new zoo. "Zoo Midland in the Wild" marks the beginning of many activities designed to ensure the zoo becomes a beloved institution for both residents and visitors.

For more information about Zoo Midland and the "Zoo Midland in the Wild" campaign, please visit the zoo's website at https://zoomidland.org/ or follow them on social media (Facebook: Zoo Midland, Instagram: @zoomidland).

About Zoo Midland:

Zoo Midland is a nonprofit project dedicated to providing fun and interactive experiences, bringing visitors closer to extraordinary animals and nature’s wonders. The zoo aims to offer up-close encounters and showcase the passionate work of its staff, fostering a deep connection between humans and animals and instilling a sense of responsibility for the environment. Zoo Midland aspires to become the pride of Midland and a premier destination in West Texas.